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Abby Dougherty

Content Creator|Writer

About

I help companies engage more deeply with the people who matter most to your business—employees, customers, partners, and prospective buyers. How? By creating compelling, well-written content that informs, inspires, and moves people to action, supporting your current sales, marketing, and communications initiatives. 

Over the past 20 years, I've created thousands of assets that capture the human element of clients' products and services, bringing use cases, product differentiators, value propositions, and thought leadership to life.

Check out examples of my work below. And feel free to reach out if you need a hand with content creation. 

My Latest Work

Customer case study •

Allegis Corporation

Allegis Corporation has been on quite the ERP journey. In 2019, the company deployed NetSuite and faced significant challenges right out of the gate. From a longer-than-expected integration to endless third-party add-ons that degraded system performance, Allegis realized the company had a major problem on its hands and needed to make a change.
Dave Shannon, CIO with Allegis, shares how the company righted the ship with Epicor Prophet 21—deploying in record speed in the cloud, shipping high-volum...
Customer case study •

Goodwill Industries of Northwest Ohio

Goodwill Industries® of Northwest Ohio helps community residents overcome personal barriers to employment. An important part of the business is Goodwill's retail stores, which collect and resell donated clothing, furniture, and household items.
Not only do the retail stores provide employee opportunities, but the revenue generated helps power the company's mission—with funds directly supporting new job training and placement programs. This means, the more efficiently the retail stores are operat...
Customer case study •

Travis County Fire Rescue

Chief Ken Bailey with Travis County Fire Rescue in Texas had a mission: vaccinate as many of the county’s 1.3M residents against COVID-19 as quickly as possible. But long wait times and slow registration processes at current clinics were standing in the way. A long-time Claris FileMaker user, the Chief set out to create a custom app to expedite vaccine distribution and mobilize teams that would increase reach.As the son of a firefighter and nurse, taking care of people through public service run...
Blog •

Document management: The path to AI-ready information

As organizations continue to evolve from paper to digital, document management has been a key pillar of digital transformation. But managing documents alone is just the beginning for long-term digital success. While it’s an important place to begin, it’s not the final destination.


To unlock real business value, organizations are moving beyond standalone tools and adopting connected, intelligent document management solutions that operate as part of a broader enterprise content strategy. And on...
Customer case study •

Empire Paint & Supply

Sometimes a technology do-over is in order because, let's face it, you don't always realize the value of trusted technology until it's gone. That was the hard lesson learned by Empire Paint & Supply when they temporarily switched their point of sale (POS) system from Epicor Decor Fusion to another provider.
Initially wooed by the solution's promised reporting updates, the company switched. What was supposed to be an upgrade, quickly turned into a setback. And we mean soon. After just four days o...
Customer case study •

Coventry Plumbing and Heating Supplies

Founded in 1981, Coventry Plumbing and Heating Supplies (CPHS) provides a wide range of the latest in bathroom design, plumbing, and heating supplies. The company caters to the unique needs of trade professionals and retail customers, providing stellar service, industry expertise, and competitive prices to meet project requirements and budgets.
Originally deployed on an earlier version of Epicor BisTrack, the company wasn’t using the platform to its full potential—missing out on key retail and w...
Customer case study •

Marx|Okubo

Leveraged Claris FileMaker to create a custom app that sends clients real-time data about their buildings' structural impact from an earthquake.An earthquake typically leaves commercial real estate owners in the dark about which properties were impacted, how severe the damage is, and where to deploy resources first. Not anymore!Discover how Marx|Okubo – a national architecture, engineering, and construction firm – helps clients better understand property-specific impacts after a seismic event wi...
Blog •

The data archiving snowball effect: start small and build momentum

If you continue to house data in expensive, outdated applications, you’re not alone. Seventy percent of the software powering Fortune 500 companies was developed at least 20 years ago. Operating with legacy technology is a situation that often unfolds gradually—with some business systems prioritized for modernization and others left behind. Before long, outdated systems tend to multiply, weighing down IT resources and complicating modernization. 


But there’s a high cost that comes to holding...
Customer case study •

Lakewood Ace Hardware

You have one chance to make a first impression. So, when Lakewood Ace Hardware opened its doors in September 2024, all hands were on deck. The grand opening must-haves were in place: cashiers, floor associates, exciting giveaways, stocked shelves, pricing promotions—and Epicor Propello.
Steven Prendergast, one of the owners of Lakewood Ace Hardware and new to the retail world, details the role Propello plays in day-to-day operations, supporting the flurry of sales activity during opening weekend...
Customer case study •

The Luke Commission

There was a time when Eswatini, a country of 1.3 million people in southern Africa, was on the verge of extinction, struggling to reverse the rate of new HIV infections decimating its population. Thankfully, Harry and Echo VanderWal had a vision. In 2005, the couple set out to bring mobile healthcare services to the country’s most isolated and underserved communities, integrating care and treatment for HIV/AIDS into a comprehensive healthcare platform.Today, Eswatini is one of the first nations...
Blog •

Using low code to help outfit world-class athletes for the Olympics.

In preparation for the Olympic Games, Team GB (the British Olympic Team), equips its delegates with a kit of team-sponsored items to wear throughout the Games — from formal attire for opening ceremonies to athletic apparel for competition. The challenge: How to create a seamless fulfillment, fitting, and distribution process during a pandemic, with security at the forefront?Solis Digital, a Claris Partner, was up to the task, turning to Claris FileMaker to develop a personalized pop-up experienc...
Customer case study •

Fairbank Equipment

In business for 75 years, Fairbank is more than an agricultural product application and propane solutions vendor. The company offers competitively priced products, but stands apart by going beyond the sale, doing whatever it takes to meet customers' needs. And farmers, ranchers, and agriculture producers have taken notice, relying on Fairbank as a one-stop shop for critical parts and equipment to keep operations up and running.
"Our customers can't afford downtime, and therefore, neither can we,...
Blog •

Four ways to elevate knowledge workers with document management solutions

It’s a big ask to push knowledge workers to be more productive when most struggle to access the very thing needed to power the job at hand: knowledge. Yet that’s the current reality, with only 25 percent of organizations perceiving employees as extremely confident they have access to all the knowledge needed to perform daily tasks.[1] And the biggest contributing factor: the very systems meant to improve how employees work. The same survey showed current technology tools are not fully meeting bu...
Blog •

One Claris app leads to another, and another.

Have you heard of the Claris domino effect? One application built on the Claris platform turns into two applications, turns into three, and often more. Our community of Claris Partners see this time and time again. Discover how and why.The value of a brand-new car depreciates as soon as it’s driven off the lot after purchase. The same often happens with software purchases — deployed for an initial use case only to eventually sit idle or putter into oblivion. This risk leads organizations to ques...
Customer case study •

City Distribution

For nearly 40 years, City Distribution has been a lifeline for independent bathroom showrooms and plumbing trade counters across the North of England. Established in 1987, the company has grown into the region’s leading supplier and distributor of bathroom products, offering thousands of product lines and next-day delivery. Since its inception, the focus has been on efficiency and reliability and service centered around trust and consistency.
Despite the company’s strong service heritage and com...
Blog •

Create a culture of knowing with AI content management

GenAI helps users dramatically simplify their workday by offering a far more natural way of engaging with unfamiliar and complex information. GenAI is the most transformative productivity advantage in decades and helps users rapidly summarize, understand, and navigate obscure or difficult-to-identify information.


You may be asking: What’s the most effective path to bring GenAI to our workplace? And how do we prepare ourselves and our information to ensure GenAI responses are accurate, relevan...
Customer case study •

Evergreen Pet Supply

As one of the largest family-owned and operated pet stores in Oregon, Evergreen Pet Supply strives to keep prices as low as possible. With more than 12,000 SKUs and 70,000 items on-hand within a 10,000 square-foot store, there's something to please even the most finicky of pets.
But competitive pricing isn't all that draws customers through the doors. Employees at the register are ready to help, armed with the latest product and sale information, and recognizing repeat customers—and their pets—b...
Blog •

Three ways to empower employee success with AI content management

So much content, so little time.


That was the situation facing RTVE Spain, a TV and radio broadcasting station, whose vast video archive was comprised of over 20 million assets dating back 50+ years. The state-owned company was sitting on a treasure trove of information, but when producers and journalists needed to find media assets for programming, quickly locating those hidden gems was next to impossible.


Not only was the company faced with high volumes of assets, but the formats spanned...
Customer case study •

PLITEK

Companies rely on PLITEK for components across a wide range of markets including medical device, automotive, industrial, electronics, renewable energy and consumer packaged goods. The components they manufacture are not only mission-critical, but also tailor-made, with unique and complex materials and requirements.
To meet customers' product specifications, PLITEK supports every stage of the product lifecycle—from design and materials selection assistance to prototyping to scalable vertically in...
Blog •

The dark cloud of digital friction in business operations

When employees are in a groove, whether connecting with customers, closing the new big sales deal, onboarding a new employee or working to resolve a customer issues, asking them to stop mid-task or conversation would be counterproductive.  


Yet this happens day in and day out, throughout departments and across teams—the flow of work interrupted, hurting business operations. 


Employees are surrounded by technology designed to make the future of work easier and more collaborative, and still...
Customer case study •

Tilton Group

At the forefront of eco-responsible packaging for food and medical applications, Tilton Group has earned the trust of customers seeking to get thermoform products (like sandwich trays and containers for ready-made foods) quickly and efficiently. A family business founded in 1985, the company continues to create innovative manufacturing products made of 100% recycled or recyclable materials.
Yet product seasonality, combined with market fluctuations, created challenges in forecasting sales and in...
Blog •

Claris Community member, Beverly Voth, exemplifies lifelong learning.

Beverly Voth (rhymes with both, not moth), is described as warm and welcoming. And we understand why. From answering questions on Claris FileMaker in online forums, to spearheading membership for Women Innovating Together – FileMaker (WITfm), she is committed to growing the Claris Community, all while running a busy consulting business and authoring books.Chock-full of knowledge, she leads with curiosity, of the mind that new developers can teach her a thing or two. It’s no wonder Beverly was se...
Customer case study •

Elements Manufacturing

With a new custom app to serve as the hub for customer engagement and sales, margin visibility deepened and new business proposal output increased by 50 percent.The Claris platform enables the manufacturer's applications, workflows, and data to work together, with data input once, then used throughout the customer lifecycle.Kristy Stormes, general manager of Elements Manufacturing, is crystal clear about the business case for introducing efficiency into the company’s operations. “The more bids w...
Blog •

From northern lights to Silicon Valley, Gillian blazes a trail for others.

As vice president at Soliant Consulting, Gillian Gentry wants women to listen up. “There is a place for you in technology. If you are a problem solver and a critical thinker, a tech career is accessible. You will be welcomed by a supportive community of women and men. And you can have a family and a career and be fulfilled. I’m living proof!”Gillian was born in a log cabin without electricity or running water, then grew up in Utqiaġvik (formerly Barrow), Alaska — a cold and remote part of the Un...
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